Monday, April 19, 2010
Monday, April 12, 2010
CHP 8 public issues
A public issue involves a subject that two or more opposing sides, that have emotional involvement with a large number of people and are concerned that the decision will have an impact on people's lives or the smooth functioning of society. If this issue is not addressed properly than it can turn into a full blown crisis.
There are four stages of public issues: 1. Latent is when an issue is not yet gone public and is still in process.
2. Emerging is when the issue is starting to leak into the public's hands.
3.HOT- the issue is now in a full blown debate.
4.Fallout-the issue has reached a decision and still has discussion about the leftover remnants.
The availability of ownership and usage of guns is a public issue.
The two sides on this issue are gun owners(NRA) and the people who believe violence is at a high rate due to guns.
There are four stages of public issues: 1. Latent is when an issue is not yet gone public and is still in process.
2. Emerging is when the issue is starting to leak into the public's hands.
3.HOT- the issue is now in a full blown debate.
4.Fallout-the issue has reached a decision and still has discussion about the leftover remnants.
The availability of ownership and usage of guns is a public issue.
The two sides on this issue are gun owners(NRA) and the people who believe violence is at a high rate due to guns.
Chapter 9 Blog- Crisis Management
Everyday crisis hit the world, whether they be big or small they effect people all around the world. The way the crisis issue is addressed is the most important. The delivery plays a huge impact on how people will react on dealing with the crisis.
There are several steps that should be taken as PR practioner before a crisis should ever hit.
1.Anticipate the unexpected- Although some events can't be anticipated, it is always good to prepare for the worst.
2.Institute and practice a crisis communications plan- Practice makes perfect. So make it a routine activity to go over your crisis management plan.
3.Make sure everyone is aware of how to deal with the crisis and knows the plan, whether it be a lower level employee of CEO, make sure everyone is trained what to do in the circumstances.
4.Have one spokesman- make sure the spokesperson can communicate effectively to the public and media on the crisis.
5.Only give the information you are aware of. In the time of a crisis there is absolutely no room for speculation on the issue.
In August 2005 when Hurrican Katrina hit, there was a strong miscommunication factor in whether or not aid should be sent right away. The public knew of the public officials hestitation.
If the Government had gone to a PR practioner that knew that
1. One Clear Voice could have been established
2.Regular news and alerts could have been scheduled.
3.A good crisis communication plan in place and ready to be in full affect when the crisis arouse.
Instead of : Poor planning
Poor anticipation
poor execution and lack of anything to communicate
..maybe everything would have worked out different.
There are several steps that should be taken as PR practioner before a crisis should ever hit.
1.Anticipate the unexpected- Although some events can't be anticipated, it is always good to prepare for the worst.
2.Institute and practice a crisis communications plan- Practice makes perfect. So make it a routine activity to go over your crisis management plan.
3.Make sure everyone is aware of how to deal with the crisis and knows the plan, whether it be a lower level employee of CEO, make sure everyone is trained what to do in the circumstances.
4.Have one spokesman- make sure the spokesperson can communicate effectively to the public and media on the crisis.
5.Only give the information you are aware of. In the time of a crisis there is absolutely no room for speculation on the issue.
In August 2005 when Hurrican Katrina hit, there was a strong miscommunication factor in whether or not aid should be sent right away. The public knew of the public officials hestitation.
If the Government had gone to a PR practioner that knew that
1. One Clear Voice could have been established
2.Regular news and alerts could have been scheduled.
3.A good crisis communication plan in place and ready to be in full affect when the crisis arouse.
Instead of : Poor planning
Poor anticipation
poor execution and lack of anything to communicate
..maybe everything would have worked out different.
Monday, March 29, 2010
Chapter 7 BLOG
Chapter 7, Media Relations talks about how public relations deals with the impacts the media can make. Media influence is so powerful and can make a lasting impression on how a person views something. In some cases where the Media only concentrate on the "bad news" or just one side of the story that they think will get them higher ratings can be hurtful to a person or company's reputation. Its the public relations team to stratgically clean up the mess the media can make or prevent it from getting any more out of hand. For example, with the Syringe in the Pepsi can case, even though there were so many claims from people finding objects in thier drinks, when the public relation team took it into their hands and brought evidence to back them up, what else could people believe if the truth was clear and staring them in their face.
Monday, March 15, 2010
Investor Relations 5
Ch.5 Investor Relations, deals with the protection of investors and the regulations of stakeholders to make sure that there isn't any scandal or inside trading going on.
There were two acts that were created to regulate what is happening between investor relations.
The first act is the Securities Exchange Act of 1934 that created the Securities Exchange Commission that deals with the conflict of interest involved when a corporate official reaps personal financial gain on information not known to the public.
That act adopted something similar called the Regulation Fair Disclosure. Their intent is to end the special relationship that existed between public companies and analysts and brokers-to the level playing field for all investors.
There were two acts that were created to regulate what is happening between investor relations.
The first act is the Securities Exchange Act of 1934 that created the Securities Exchange Commission that deals with the conflict of interest involved when a corporate official reaps personal financial gain on information not known to the public.
That act adopted something similar called the Regulation Fair Disclosure. Their intent is to end the special relationship that existed between public companies and analysts and brokers-to the level playing field for all investors.
Monday, February 15, 2010
Blog 3
Chapter 4 on Community Relations really helps in providing a better detailed view of what community relations actually consist and deals with. The textbook describes community relations as a public relations function, is an institution's planned, activity, and continuing participation within a community to maintain and enhance its enivronment to the benefit of both the institution and the community. One example that the book used was a case where the chemical industry takes responsibilty for community concerns. They took the initiative to make a statement saying, "We have said all along that we are not asking the public to trust us. We are asking everyone to track us, to monitor our performance and make suggestions that will help us improve." This is a effective community relations strategy because it's saying we aren't trying to hide anything, help us to help you, so that everyone benefits in the end.
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